Jasper Krog

Senior Global Digital Innovation Manager


Jasper Krog, Senior Global Digital Innovation Manager at Beiersdorf, is responsible for topics such as startup scouting and digital business modeling, and currently focuses on technology-driven marketing communications and its impact on NIVEA in the future.

In his role in the global „Digital Ventures and New Technology“ division, he is currently identifying and testing new relevant consumer technologies such as AR (Augmented Reality) or AI (Artificial Intelligence) and creating the necessary internal infrastructure to be able to apply these in the company.

Previously, he worked for over 4 years for the digital agency Edelman in various markets and industries for a variety of clients in the fields of technology (eg Adobe), automotive (eg Shell) or beverages (eg AB InBev). He then moved to Axel Springer, the leading print and digital publishing house in Europe, and has been working for Beiersdorf global digital marketing team at headquarters in Hamburg for 5 years.