Charul Vyas is a principal analyst at Tractica, with a focus on digital health technologies and markets. Vyas has 15 years of experience as an industry analyst, with an extensive background covering mobile and wireless, telecommunications, Internet of Things, consumer and enterprise technologies, cleantech, and financial services.

She is based in San Diego. Vyas began her market research career as a senior analyst in IDC’s Wireless & Mobile Communications program, researching mobile operators and services. She has held positions as a research manager for iGR, a senior manager at the NPD Group, and a lead analyst for emerging technologies at the TowerGroup. Vyas has also served as a contributing analyst to firms such as Navigant Research and ABI Research. Vyas has consulted with clients ranging from startups to Fortune 100 companies to identify and measure strategic goals, assisted with key strategic initiatives such as brand and product positioning, and has conducted portfolio analysis, long-range business planning, and competitive analysis.

In addition, she has extensive experience in public relations, advertising, brand analytics, and journalism. Vyas holds a BA in journalism from the University of Texas and an MBA from Colorado State University.