(Case Study) Virtualization of Decision Making: VR Will Revolutionize Your Work

September 17, 2019

Today’s design workflow is broken. More and more teams are collaborating across distance, and traditional presentations often lead to incomplete or under-informed decision-making. By integrating virtual and augmented reality from the start of the to-to-market process through to retail design installation, adidas is empowering their teams to work better together. With The WILD as a foundation for the mutual understanding of complex ideas, adidas can realize a better return on their investment.​