Mattias Berglund is the Global Product Manager for VR at Tobii Pro. Tobii Pro is a division of Tobii Group, a leading provider of eye tracking technology that has spent the last 18 years developing eye tracking solutions that are being used to study and learn about human behavior. He was instrumental in bringing the world’s first human behavior analysis tool with eye tracking for VR to the market and sets the roadmap for future developments of VR solutions. He regularly educates on the possibilities with eye tracking and VR and how to apply the technology to research, marketing and training. Berglund holds a Master of Science in Design and Product Realization from the Royal Institute of Technology in Stockholm.