Michael (Mike) Campbell is Executive Vice President of Augmented Reality Products at PTC. In this role Mr. Campbell leads the Vuforia business and is responsible for driving the product and technology strategy of PTC’s leading platform for the development of augmented reality applications. Mr. Campbell joined PTC in 1995. During his career at PTC Mr. Campbell has held multiple leadership positions managing product development, product strategies and entire software businesses. As Executive Vice President, Vuforia Studio he was responsible for the overall business strategy, and delivery of capabilities that democratize Augmented Reality in the Industrial Enterprise, by allowing enterprise content creators and IoT Solution builders to quickly and easily create augmented reality experiences. As Executive Vice President and General Manager of PTC’s CAD Segment Mr. Campbell provided organizational leadership and financial management of PTC’s CAD market segment including market analysis, solution definition, solution marketing, and strategic business and customer development activities. Mr. Campbell has spoken at various IoT, product development and manufacturing industry events on topics such as Augmented Reality (AR), AR experiences in Industrial Enterprise, innovative product design, mechanical design and CAD/CAM software development.