A trained concert pianist and award-winning content creator, Raffaella Camera is part of the Accenture Extended Reality (XR) practice and serves as the Global Head of Innovation & Market Strategy. Ms. Camera creatively shapes Virtual Reality and Augmented Reality (XR) offerings, ideates and creates trans-formative content and scalable XR solutions, manages strategic ecosystem partnerships with technology providers and content creators, and shapes the messaging and positioning for the XR practice. She serves as a speaker on numerous conference panels and as a judge for XR entries for immersive technology awards and film festivals. Ms. Camera brings more than 20 years of experience in growing and promoting businesses in the digital ecosystem and direct experience in AR, VR, live video, social and eCommerce. As a business development, strategy, partnership and account management leader, she has helped grow advertising agencies and strategic corporate divisions of digital, entertainment, advertising, eCommerce and emerging technology companies. Ms. Camera has won multiple awards in advertising and emerging technology, including VR FEST’s “Best VR Commercial/Branded Entertainment”; IDG’s DEMOgod Award for “Best AR Retail Shopping”; as well as Communication Arts and Webby awards. She was one of the three finalists for AR & VR World Summit 2019 “AR & VR Innovator Award”. An MBA graduate of University of Southern California (USC) Marshall School of Business, Ms. Camera is also a trained concert pianist with past performances at a variety of concert halls in Europe and the US. She is currently an active member of the Screen Actors Guild.