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Michael Smith

Immersive Design R&D Manager

Ford Motor Company

Michael Smith is the Immersive Design R&D Manager for Ford Motor Company.  In this role, he leads a team responsible for researching, evaluating, and implementing the latest digital tools and technology (both hardware and software) into Ford’s design process.  With more than two decades as a designer in the auto industry and an unrelenting passion for innovative design technology, Smith has been a leader in demonstrating new ways that immersive tools can enhance the creative process.

Since joining Ford Motor Company in 1999, Smith served as a studio designer.  In this role, Smith worked in various areas including Ford trucks, advanced design and Lincoln.  Throughout his career, Smith has served as the lead exterior designer on a number of vehicles, including the 2015 Ford Expedition, 12th generation Ford F-150, 2008 Ford F-250 Super Duty, and 2006 Super Chief concept truck.

Smith earned a Bachelor of Science degree in Mechanical Engineering Technology from Gannon University and a Bachelor of Fine Arts in Transportation Design from the College for Creative Studies in Detroit.

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