Agustina Sartori is the Director of Augmented Reality Innovation at Ulta Beauty and the founder & CEO at GlamST, an augmented reality (AR) technology company. The digital innovation team at Ulta Beauty works to create best-in-class guest experiences that underscore the beauty retailers’ leadership and deep understanding of consumer habits and desires. Sartori joined Ulta Beauty after the company’s 2018 acquisition of GlamST to help develop AR experiences that combine augmented reality, artificial intelligence and machine learning technologies such as GLAMLab. A San Francisco resident, Agustina is originally from Uruguay where she received her Telematics Engineering degree from the University of Montevideo. Throughout her career, she has successfully raised significant capital as an Endeavor entrepreneur, has worked with 500 Startups, Plug and Play, ANII and Startup Chile and with world-class brands such as Ulta Beauty, L’Oreal, Estee Lauder, Dufry, Clarins and Neiman Marcus, among others.