(Closing Brainstorm) It’s About Requirements, NOT Desire-Ments


“The more perfect a machine becomes, the more they are invisible behind their function. It seems that perfection is achieved not when there is nothing more to add, but when there is nothing more to take away…At the climax of its evolution, the machine conceals itself entirely.” – Antoine de Saint-Exupery

Dr. Brian Laughlin explores the interaction between psychology, technology, and innovation:

  • How do we future proof our company?
  • Technology is fleeting, effective business processes are not
  • Don’t fall in love with the technology 12 myths about good requirements gathering
  • How to avoid the pitfalls
  • Map the workflow
  • Start with why“As is process” (real world observations are imperative)
  • User involvement and buy-in is crucial (intention, process, technology)