Coca-Cola has always been in the experience-making business — the simple pleasure of drinking an ice-cold Coca-Cola is timeless and ubiquitous in its appeal. But how does a company with a 130-year-old brand and physical products grounded in the analog world translate and transform that experience into the digital domain?
Watch Benny Lee, Global Manager of Experiential Design at Coca-Cola, in this fascinating session from the 2022 Augmented Enterprise Summit to discover:
--How Coca-Cola continues to craft authentic and meaningful experiences with 3D technology and digital touchpoints.
--Coca-Cola Creations, Coca-Cola digital collectibles, and NFTs.
--What does Metaverse mean to Coca-Cola?
Speaker: Benny Lee, Global Manager of Experiential Design, Coca-Cola