Coca-Cola has always been in the experience-making business — the simple pleasure of drinking an ice-cold Coca-Cola is timeless and ubiquitous in its appeal. But how does a company with a 130-year-old brand and physical products grounded in the analog world translate and transform that experience into the digital domain?

Watch Benny Lee, Global Manager of Experiential Design at Coca-Cola, in this fascinating session from the 2022 Augmented Enterprise Summit to discover:

--How Coca-Cola continues to craft authentic and meaningful experiences with 3D technology and digital touchpoints.

--Coca-Cola Creations, Coca-Cola digital collectibles, and NFTs.

--What does Metaverse mean to Coca-Cola?

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Speaker: Benny Lee, Global Manager of Experiential Design, Coca-Cola