"C'EST WHAT?" Leveraging Mindful Design for Innovation | EWTS 2016

Video Source:
EWTS 2016 (East)

FEATURED SPEAKERS

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Michael Perman

In this closing brainstorm to cap off Day 1 of EWTS, innovation expert of 25 years Michael Perman (formerly of Gap, Inc.) guides the audience in thinking a bit outside the box. Perman describes a concept he calls “mindful innovation,” an approach that involves deep empathy, the ability to perceive an alternate reality, and the courage to move towards that vision.

According to Perman, great innovation is the result of understanding what people crave, what concerns them, and what brings them comfort. Learn how these three insights, each associated with a different neurotransmitter in your brain, can help you create a culture of innovation at your organization, and enable your team to imagine what’s possible with wearable technology.

Speakers from:
Gap