Practical XR: Driving Value Using AR & VR for Consumer Healthcare | EWTS 2019

Video Source:
EWTS 2019


Gregory Hough
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Gregory Hough | Digital Projects Manager | GSK

Recent advances in XR technology have enabled new possibilities within the Consumer Healthcare space. XR is allowing for more consumer research objectives to be addressed and providing new channels for shopper engagement, but what does the future have in store? In this talk we will cover:

-VR in the consumer research space – Why and how? What next?
-The emergence of AR and practical considerations.
-A data driven approach to delivering value with AR.

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