10 Real-World Examples of ROI from XR

Written BY

Emily Friedman

October 3, 2022

In a 2018 Capgemini report, 82% of companies who were then implementing augmented and virtual reality (AR/VR/MR or XR) technologies said the benefits exceeded their expectations. Four years and one global pandemic later, the number of companies using XR has only grown along with the technology itself. Here are 10 examples proving the ROI of XR is real and measurable at some of the world’s biggest companies:  


Using VR (Oculus + Gemba VR learning platform), the auto company has reduced in-person driver-focused education requirements from 2 days to just 4 hours

Aptiv had been flying experts around the world for intensive on-site training with small groups, each over a three-day period. VR not only eliminates travel costs and speeds up training but also minimizes waste. 


The luxury automaker reduced production planning time by 30% using NVIDIA’s Omniverse to simulate every aspect of its manufacturing operations, down to work instructions for factory workers in 31 factories. 

BMW is also using or has explored XR for vehicle design, user experience testing, aftersales remote support, workstation planning, engine assembly training, and marketing. 


The aerospace giant reduced training time by 75% using Microsoft’s HoloLens mixed reality headset.  

Boeing began using HoloLens to guide assembly workers back in 2016. Most recently, the company pledged to build its next aircraft in the metaverse, including running simulations on digital twins of both the jet and production process. 


The global brand was able to triple learning engagement over a 9-month period using VR for leadership training. 

Coca-Cola worked with Mursion to design and deliver the immersive training to 1,300 managers in its HIPO leadership program. Managers could practice high-stake conversations from anywhere, gaining invaluable feedback in the process. 


H&R Block used virtual reality for call center employee onboarding and customer service training. 70% of employees preferred VR over traditional training methods. 

Fun fact: In 2015, H&R Block worked on an Oculus VR concept with Lieberman Research Worldwide to rethink physical office space and improve the client’s tax experience. 


The aerospace company saved over $1 million on the first day of using AR (Scope AR + HoloLens 2) to guide assembly workers.  

In the case above, AR prevented an engineer from making an error that would have destroyed a million-dollar piece of sheet metal. Lockheed has employed HoloLens for a variety of assembly tasks to build the Orion spacecraft for NASA’s Artemis program.


Device manufacturer Medtronic is saving $30,000 per training with Augmented Reality (HoloLens + Re’Flekt).

Previously, Medtronic used a carboard set-up with five process stations that took 2.5 weeks to build. One training session also required 8-10 people off the production floor. Now, the company can create AR training content in under 2 hours. 


Manufacturing company PBC Linear achieved an 80% reduction in training time using Taqtile Manifest on Magic Leap, saving between $5,760 and $7,200 per intern, machinist, and training manager. 

The technology enables PBC to capture tribal knowledge from seasoned employees and train new machine operators, ultimately resulting in a 20% annual savings due to fewer mistakes and less scrap.


Porsche’s AR-enabled Tech Live Look solution has proven to shorten service resolution time by up to 40%

First piloted in 2017, Tech Live Look – based on Atheer’s AiR platform – was launched in 2018 and completed in 2020. The remote support solution connects technicians at 189 U.S. dealerships with Porsche’s Atlanta-based technical support team. 


Since 2019, the Swedish simulation company has been pairing its educational simulations with Varjo VR headsets to teach operators how to safely use heavy machinery. Its clients now spend up to 90% less compared to training on real equipment. 

One of the key benefits of VR training is repetition: Trainees can practice over and over in different scenarios to gain more experience, leading to fewer accidents and lower carbon emissions.  

Image source: InstaVR

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