An Opportunity Too Big to Ignore: Metaverse Stats You Oughta Know for 2023

Written BY

Emily Friedman

December 1, 2022

Did you catch our July roundup of 50+ intriguing metaverse-related statistics? We're back with more (sometimes conflicting) research findings and survey results to inform your organization's metaverse strategy in the coming year.


51% of companies are either in the process of integrating virtual reality into their strategy or have already built VR into at least once dedicated line of business. (PwC)

36% of executives say the metaverse will revolutionize business, while 82% expect metaverse plans to be a part of their business activities within three years. (PwC)

66% of business execs say their companies are actively engaged in the metaverse. (PwC)

46% of CIOs and CTOs "consider the metaverse to be very important to their innovation strategy." (PwC)

Energy companies are currently allocating 18% of their digital investment budgets to the metaverse. (Pew Research)


The metaverse economy could generate up to $5 trillion in impact by 2030, "equivalent to the size of the third-largest economy today, Japan." Much of that impact will be seen in e-commerce, followed by virtual learning, advertising, and gaming. (McKinsey & Company)

Gartner places the enterprise digital twins market at $183 billion by 2031.


86% of companies using augmented reality for onboarding say the technology has improved the quality of their training. (TeamViewer)

75% of capital-equipment-intensive industries will use AR for cost reduction/avoidance among frontline workers by 2026. (Gartner)

72% of respondents said they were already using or evaluating AR to support field service operations. (The Service Council)

VR learners are 275% more confident in applying soft skills learned in VR compared to classroom learners. (PwC)


In response to the question "Why are you interested in working in the metaverse?" 45% of employees cited increased WFH flexibility, while 36% checked "an easier way to collaborate with co-workers." (ExpressVPN)

46% of Gen Z employees foresee working in a metaverse environment within the next two years. (ExpressVPN)

Approximately 56% of full-time U.S. employees (more than 70 million workers) say their job can be done remotely. Among remote-capable workers, five in 10 work hybrid, three in 10 work exclusively remotely, and two in 10 are entirely on-site. (Gallup)


55.6% of consumers prefer to shop online rather than in person. (Raydiant)

About 32% of VR users shopped on VR platforms in the first half of 2022. (PwC)

52% of consumers think the metaverse will be considered a standard offering for brands in two to five years. (TELUS International Research)

51% of respondents expect customer service to be better in the metaverse, while 27% believe it will be easier to access product or brand information in the metaverse. (Talkdesk)

Shopify reports a 40% decrease in returns thanks to 3D visualization, while SeekXR reports a 25% decrease in returns for AR-guided purchases. (ARInsider)

Just 23% of US online adults are familiar with the metaverse. Familiarity is still low (44%) even among early tech adopters. (Forrester Research)

50% of consumers are excited about the metaverse but very few are active today. (PwC)

Further Reading