Major Players in Enterprise Wearables: AMA

Written BY

Emily Friedman

October 16, 2015

Today, we will hear from Advanced Medical Applications or AMA. We sent over some questions to AMA. Check out their answers below!

BrainXchange (Q): Can you provide us with some background on AMA? What kind of company is AMA and what products, services, or expertise does AMA offer?

AMA (A): AMA has been working in the mobile applications business for the last 11 years. We have always been up on the latest technologies thanks to our great partnerships with handset and chipsets manufacturers. When entering the Google Glass program, we became thrilled with the business potential of Glass and thus created a new division of the company to fully focus on it, but of course maintaining the core elements of our company DNA: user experience, high quality, and portability.

BrainXchange: What is AMA doing with wearable technology? How is AMA contributing to the wearable revolution in the enterprise?

AMA: AMA entered the wearable revolution first with smart watches (we published a couple of apps on Tizen and Android Wear), but we really made a big shift with Google Glass. It was great, as many industrial professionals and doctors came to us with different problem areas to address or solve using the technology. Even though it was the beginning of a new frontier, we felt exited to team up with them by sharing our mobile development and application design expertise.

BrainXchange: What specific products does AMA develop in connection with the enterprise wearables market? Which enterprise needs does AMA’s offerings meet/address?

AMA: We are developing a solution for someone to be able to share his vision either to an expert or to students/learners. It is much more than video conferencing, it is more of a full tele-expertise and tele-assistance solution for anyone in the field. Mobile, hands-free, almost no latency.

BrainXchange: How did AMA become one of ten Glass Certified Partners (authorized by Glass at Work for delivering enterprise solutions for Google Glass)?

AMA: We were already a Google Play top developer, so we weren’t “newbies” to Android at all. I think what made the difference was the quality of our solution and on top of that the fact that we didn’t present words but already-deployed use cases.

BrainXchange: Can you go into AMA’s video conference solution with smart glasses, and the Xpert Eye kit? What makes AMA’s solution special?

AMA: We pushed a lot to have the best video quality and the lowest latency, and I think the team really did a great job. On top of that we worked a lot in the field, with surgeons, nursing homes and a couple of other industries. So I would say that we made the product that best reflects our philosophy of reliable and flexible to many needs.

BrainXchange: How does AMA interact or partner with the other players in the enterprise wearables “solution stack” — hardware manufacturers, software and app developers, network providers, end users, etc. — to provide complete solutions to enterprises?

AMA: As I said, we come from the mobile industry, where fragmentation (devices, OS, form factors…) is a major inherent constraint. We learned that we have to be flexible and open to any partners. This is the reason why we designed a modular solution to be able to adapt as much as possible to our customers’ needs. Of course at the end of the day, it always needs to make business sense.

BrainXchange: What do you see as AMA’s role in the enterprise wearables space in the future?

AMA: It is just the beginning of the wearable revolution, and we have so many ideas. With AMA’s solution, we believe that within five years people will look back and ask themselves how things used to work.

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