August 24, 2021
How do you engage a multigenerational, cross-disciplined workforce that's also your client base in a way that's both memorable and impactful? In 2015, MBCC Group, a leading supplier of construction chemicals and solutions that emerged from what was formerly BASF, sought a new way of looking at job sites and products with AEC customers. In this video from EWTS 2020, Ricardo Rodriguez, Global VDC Integration Specialist, shares several blended immersive experiences designed to simplify product selection for customers (architects, designers and builders) and help them use products successfully. The experiences bring users into building projects that can't be visited; some even blend the senses, with physical panels of materials that users can touch while inside a BIM digital twin. Watch the presentation to see the case studies - and lessons learned - for yourself.