Dirk Schart

President & General Manager


Dirk Schart is a growth and marketing-driven tech executive with an innovation mindset who lived and worked in the Silicon Valley, in Barcelona, Munich and Los Angeles. His startup, founder and business experience, the tech marketing and crowd collaboration background plus the deep understanding of software, agile product development and early-stage technology markets led to various roles as top executive and team leader. As President and General Manager of REFLEKT Inc., Dirk is currently building up the US operations of the Augmented Reality leader RE‘FLEKT in the Silicon Valley. In his previous role as CMO, he created a unique brand image and achieved with a B2B marketing and growth strategy focused on crossing the chasm an enormous reputation of RE'FLEKT without big budgets. The strong growth from marketing led to profitable scaling and further investments of several Industry giants. Previously, Dirk built the Digital Innovation Lab for Hyperloop Transportation Technologies, for which he continues to work as an advisor. Within 4 months, Dirk built a team and developed the first MVP. As the co-founder of MobilityOS, an AI-powered travel marketplace with digital identity, he used the latest technologies such as blockchain, AI and biometric identification to create a new way of passenger experience – based on early customer feedback and market validation. Dirk also directs the AR/VR team for HyperloopTT. Dirk is author of two Augmented Reality books, contributed to the Metaverse book of Forbes writer Charlie Fink, founded the first AR blog in Germany (WeAreAR), and was interviewed and quoted by leading media such as TechCrunch, VentureBeat and Huffington Post. Dirk helps technology start-ups like Visualix (AR Cloud), Viond (360 VR Video Platform) or Rysta (IoT Sensor) to sharpen their vision, build branding and storytelling, implement growth strategies, test new business models, and connect with the media.