Rob Schaffer

President

CB Technologies

Rob Schaeffer is the President of CBT. His charter is expanding CBT’s domain expert integration business with Fortune 100 companies, and further developing CBT’s intellectual property in areas like Industrial IoT.

Rob is a highly respected industry leader and brings more than 20 years of strategic management experience in both OEM and channel roles. He was a managing partner for top solution provider Systems Technology Associates (STA), Inc. for 15 years. Rob was responsible for Sales and Marketing, as well as Vendor Relations/Acquisition. During his tenure as an owner/partner, the company grew from a startup with five employees and $3M in revenue to 80 employees and $90M in revenue.

Rob joined HPE as a District Manager in 2013. Rob led strategic accounts for HPE’s Enterprise Storage Division in Southern California then moved up to Director of Channel Sales West and, finally, spent three years as Vice President of Channel Sales in the US. While at HPE, Rob drove significant wins at Disney, Sony, Nestle, Boeing, Twenty First Century Fox and DIRECTV.

Rob’s successes stem from his strengths in team leadership and go to market strategy, leveraging human capital and innovative technologies to realize significant business impact for his customers. He has always had a passion for relationship building and mentorship and believes strongly in the abilities and value of his team at CBT.

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